The American Advertising Federation's Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.
Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:
Recipients are presented with a Silver Medal Medallion or a Silver Medal plaque during a special award dinner.
| 1958 - W.T. Mithoff
1959 - Frank Mangan 1960 - Dan T. White 1961 - Karl O. Wyler, Sr. 1962 - Mayo Seaman 1963 - Skip Carson 1964 - Dick Mithoff 1965 - Marshall Willis 1966 - Bob Finney 1967 - Erich de Bruyn 1968 - Fred Hervey 1969 - Bob Hampton 1970 - M.H. Zabriskie, Jr. 1971 - Roy Chapman 1972 - Chris P. Fox 1973 - Dick de Bruyn |
1974 - John McFall
1975 - Polly Harris 1976 - Jim Phillips 1977 - John Phelan 1978 - Carolyn Paxson 1979 - David Sanders 1980 - Barbara Montoya 1981 - Edward M. Sleighel 1982 - Richard Pearson 1983 - Henry Rettig 1984 - Robert Prensky 1985 - Bernie Bracher 1986 - Steve Giust 1987 - Alan Kahn 1988 - Bill Burton, Jr. 1989 - E.C. Ted Houghton |
1990 - Tom Emery
1991 - Laurie Miller 1992 - Robert Wingo 1993 - Brad Cooper 1994 - Nancy Laster 1995 - Joe Lopez 1996 - Larry Bracher 1997 - Richard Pearson 1998 - Steve Perrault 1999 - Musette Bracher 2002 - Clive Cochran 2003 - Brad Dubow 2004 - Kerry Jackson 2005 - Doak Hoover 2006 - Geronimo Garcia 2007 - Carolyn T. Mitchell |
2008 - Peter Fraire
2009 - Ric Lara |