The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards are the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their respective markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY® Awards competition.